To CEO Marissa Mayer & COO Henrique De Castro

(My Address Removed)

September 3, 2013

Marissa Mayer
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

Dear Marissa Mayer:

I am Nightowl >8#, and I created the group

We stood against the changes to our Classic Groups in 2010/2011 and we won. Hundreds of thousands of groups were saved, and you retained their member base.

This time they are not waiting to see if we can win the fight. They are leaving by the thousands daily. If you do not stop NEO in its tracks and return everyone to normal classic function, people will continue to leave.

If you want NEO to have a chance, you need to give people a choice. Forcing these changes on people randomly who did not volunteer to be your testers is raising elderly people’s blood pressure, causing life-saving medical information to be lost, risking the severely ill’s lives when they can’t get to their informational groups, exposing protected groups to serious privacy issues, and rendering the groups completely useless to the disabled.

This is not working like this, and this time people are actually leaving. People are writing advertisers and saying they are boycotting them. People are selling off their Yahoo stock and heading for the hills. People are contacting the Department of Justice ADA hotline about unfairness to the disabled and elderly.

You can save this. You can stop this mass exodus, which gets larger with every second that passes. Order a stop to this roll-out. Put NEO in beta testing and ask for volunteers to try it out. Stop making it random. Stop forcing it on people who simply can’t handle it.

If you are determined to do this, do it right. Gather real feedback from the owners and moderators. Consider the disabled, blind, deaf, impaired. Consider the elderly and realize they simply can’t do what you are asking them to do in NEO. Consider the privacy of people and how it has been lost.

If you don’t do it quickly, there will be no one left here to complain. And I’m not exaggerating.

You are more than welcome to come to my group and check things out. It’s public; you do not have to join to read anything.

And go here to this thread:

There are 35,869 votes against NEO as I write this, and it has been spiraling upward all weekend. You have already lost so many people. You can stop this panic and restore order. Hurry before it’s too late.

Brenda (last name removed)
Nightowl >8#
Owner/Moderator of Mods and Members

A copy of this was sent to Henrique De Castro, C.O.O. at the time.

See the original attachment.


Back to other Letters from Owl
Next Letter: To Jeff Bonforte, Senior Vice President, Communications


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